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Consumer behaviour
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9,545
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9,454
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9,427
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7,581
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7,540
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6,981
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6,941
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6,711
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6,671
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5,903
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5,743
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5,704
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5,692
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5,203
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4,962
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4,908
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4,906
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4,715
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4,693
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4,610
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4,494
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4,312
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4,262
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4,219
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4,178
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3,782
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Han, Heesup
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101
Bauer, Hans H.
95
Huber, Frank
95
Lusk, Jayson L.
85
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83
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82
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82
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80
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80
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78
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77
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76
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76
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73
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71
Septianto, Felix
69
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68
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
65
Wansink, Brian
65
Janssen, Maarten C. W.
62
Bruwer, Johan
61
Paul, Justin
61
Verhoef, Peter C.
60
Jang, Soocheong
58
Walsh, Gianfranco
58
Ko, Eunju
56
Thøgersen, John
55
Chintagunta, Pradeep K.
54
Gröppel-Klein, Andrea
54
Pelsmacker, Patrick de
54
Rajagopal
54
Kim, Jungkeun
53
Krishna, Aradhna
53
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Verlag Dr. Kovač
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
2,028
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1,962
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792
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769
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676
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NBER working paper series
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Journal of Consumer Marketing
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347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
340
Journal of travel and tourism marketing
332
Journal of retailing
326
Tourism management : research, policies, practice
325
Journal of international consumer marketing
322
Telecommunications policy : the international journal of digital economy, data sciences and new media
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
Journal of marketing management : MM
310
Journal of marketing communications
305
Cogent business & management
302
Marketing letters : a journal of research in marketing
301
Journal of marketing
298
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
295
International journal of retail & distribution management
294
Journal of the Academy of Marketing Science
292
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
286
Marketing intelligence & planning
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
International journal of contemporary hospitality management
270
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
1,320
EconStor
741
RePEc
628
BASE
92
OLC EcoSci
44
USB Cologne (business full texts)
5
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51
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date (oldest first)
51
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
52
Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair
;
Byrne, Angela
;
Rowley, Jennifer
- In:
International journal of retail & distribution management
42
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
Saved in:
53
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
54
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
55
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
56
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
57
Resistance, motivations, trust and intention to use mobile financial services
Chemingui, Hella
;
Lallouna, Hajer Ben
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 574-592
Persistent link: https://www.econbiz.de/10010200799
Saved in:
58
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
59
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
60
Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
Saved in:
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