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Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review

Ha, Louisa; Yang, Yang - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 220-241

Persistent link: https://www.econbiz.de/10014318260

Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

Persistent link: https://www.econbiz.de/10011448122

Enhancing targeted advertising with social context endorsement

Li, Yung-Ming; Lin, Lienfa; Chiu, Shih-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 99-128

Persistent link: https://www.econbiz.de/10011433888

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

Sidedness, commercial intent and expertise in blog advertising

Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410

Persistent link: https://www.econbiz.de/10011554668

The lasting effects of social meia trends on advertising

Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82

Persistent link: https://www.econbiz.de/10011557313

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Blogs, Advertising and Local-Market Movie Box-Office Performance

Gopinath, Shyam - 2014

We measure the effects of pre- and post-release blog volume, blog valence and advertising on the performance of 75 … driving across-market differences. Release day performance is impacted most by pre-release blog volume and advertising …, whereas post-release performance is influenced by post-release blog valence and advertising. Across markets, there is more …

Persistent link: https://www.econbiz.de/10013069244

Social advertisement awareness and social media engagement attitude of consumers : an empirical examination

Shanthi, R.; Rekha, M.; Priya, J. Bhanu - In: International journal of public sector performance … 9 (2022) 1/2, pp. 190-210

Persistent link: https://www.econbiz.de/10012800725

How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture

Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264

Persistent link: https://www.econbiz.de/10012802302