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Consumer dominant value creation
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European Journal of Marketing 49 (2015) 3/4, pp. 532-560
Purpose – The purpose of this paper is to provide an analysis of the ontological and semantic foundations of consumer-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL) is justified. This paper discusses consumer-driven value creation...
Persistent link: https://www.econbiz.de/10014724238
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Globally European : reflections on EMJ from the incoming editor-in-chief
Anker, Thomas Boysen - In: European management journal 35 (2017) 2, pp. 141-144
Persistent link: https://www.econbiz.de/10011701921
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Corporate democratic nation-building : reflections on the constructive role of businesses in fostering global democracy
Anker, Thomas Boysen - In: European management journal 35 (2017) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011689504
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At the boundary : post-COVID agenda for business and management research in Europe and beyond
Anker, Thomas Boysen - In: European management journal 39 (2021) 2, pp. 171-178
Persistent link: https://www.econbiz.de/10012520685
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Truth in marketing : a theory of claim-evidence relations
Anker, Thomas Boysen - 2016
Persistent link: https://www.econbiz.de/10011428731
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Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen - In: Marketing theory 20 (2020) 4, pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen; Kappel, Klemens - In: The SAGE handbook of social marketing, (pp. 284-297). 2011
Persistent link: https://www.econbiz.de/10009380556
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Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen; Kappel, Klemens; Eadie, Douglas; … - In: Marketing theory 12 (2012) 3, pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
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Health branding ethics
Anker, Thomas Boysen; Sandøe, Peter; Kamin, Tanja; … - In: Journal of business ethics : JOBE 104 (2011) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
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Consumer-dominant social marketing : a definition and explication
Anker, Thomas Boysen; Gordon, Ross; Zainuddin, Nadia - In: European journal of marketing 56 (2022) 1, pp. 159-183
Persistent link: https://www.econbiz.de/10012798644