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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.; Wedel, Michel; Mellens, Martin C. - 1993
Persistent link: https://www.econbiz.de/10000883529
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000873853
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter; Bijmolt, Tammo H. A.; Doorn, Jenny van; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
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Generating brand equity through corporate social responsibility to key stakeholders
Torres i Lacomba, Anna; Bijmolt, Tammo H. A.; Tribó, … - 2010
Persistent link: https://www.econbiz.de/10008665454
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Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.; Bijmolt, Tammo H. A.; Vermunt, Jeroen K. - In: Journal of economic psychology : research in economic … 28 (2007) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
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Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753