Kamakura, Wagner; Basuroy, Suman; Boatwright, Peter - In: Quantitative Marketing and Economics 4 (2006) 2, pp. 119-141
The world today is rife with product recommendations from professional critics and experts that are available from numerous sources—television, magazines, radio, internet, etc. Very often these recommendations shape our decisions and choices. In this study, we investigate two main issues...