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China and the Olympics : views of insiders and outsiders

Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-433

Persistent link: https://www.econbiz.de/10008696654

Linking place, mega-event and sponsorship evaluations

Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141

Persistent link: https://www.econbiz.de/10009745809

Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games

Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140

Persistent link: https://www.econbiz.de/10009707197

"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games

Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95

Persistent link: https://www.econbiz.de/10010399912

Mega-event and country co-branding : image shifts, transfers and reputational impacts

Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33

Persistent link: https://www.econbiz.de/10009741997

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

Sport mega-events and tourism : contrasting the influence of host country and event

O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296

Persistent link: https://www.econbiz.de/10011642025

Destination in a country image context

Nadeau, John; Heslop, Louise A.; O'Reilly, Norm; Luk, Peter - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 1, pp. 84-106

Persistent link: https://www.econbiz.de/10003691758

Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl

O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409

Persistent link: https://www.econbiz.de/10003743618

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