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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh; Koilakuntla, Maddulety; Punyatoya, … - In: International journal of quality & reliability management 34 (2017) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
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Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha - In: International journal of business & management : IJoBM 10 (2022) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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Gefährdung existierender Kundenbeziehungen
Klose, Sonja - 2008
Persistent link: https://www.econbiz.de/10003557290
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How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan; Wang, Yong Jian - In: The journal of business & industrial marketing 30 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10010532053