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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.; Tang, Xuning; Dai, Qizhi; Yang, … - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
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Social network marketing strategy and SME strategy benefits
Nobre, Helena; Silva, Daniela - In: Journal of transnational management : the official … 19 (2014) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10010381417
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro; Rubio Benito, Natalia; Campo, Sara - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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How social networks develop on the Web 2.0
Elsner, Mark - In: Information propagation on the Web 2.0 : two essays on …. 2012
Persistent link: https://www.econbiz.de/10009783488
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Challenges to Toyota caused by recall problems, social networks and digitisation
Rajasekera, Jay - In: Asian Academy of Management journal : AAMJ 18 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10010256987