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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
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The structuration of identification on organizational members' social media
Piercy, Cameron W.; Carr, Caleb T. - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 464-486
Persistent link: https://www.econbiz.de/10014229025
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A literature review on use of social media in job performance : social capital and self-efficacy
Kumar, Satinder; Rani, Pooja - In: International journal of business information systems : … 46 (2024) 4, pp. 491-515
Persistent link: https://www.econbiz.de/10015061851
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Andreu, Luisa - In: Service business 9 (2015) 2, pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
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Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629