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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.; Smidts, Ale - In: Journal of marketing research : JMR 52 (2015) 4, pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.; Sung, Billy; Hooshmand, Reyhane - In: International journal of market research 65 (2023) 1, pp. 52-82
Persistent link: https://www.econbiz.de/10014233818
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for …This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging … codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial …
Persistent link: https://www.econbiz.de/10013504620