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On "brand" : whether a semioti...
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Showing
21
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21
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
22
Brand
transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
23
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
24
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
25
Brand
competency as a market segmentation method for
brand
R&D in the Asian luxury market
Kang, Inwon
;
Lee, Jiwon
;
Shin, Matthew M.
;
Shin, Geon-cheol
- In:
Service business
8
(
2014
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
Saved in:
26
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
27
How point-of-sale
marketing
mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
28
How many latours is too many? : measuring
brand
name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
29
A meta-analysis of correlations between market share and other
brand
performance metrics in FMCG markets
Jung, Sang-Uk
;
Zhu, John
;
Gruca, Thomas S.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
Saved in:
30
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
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