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entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …

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Marin, Alejandra; Parvatiyar, Atul; Mitchell, Ronald K.; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 226-246

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Carter, Martin - In: The Oxford handbook of entrepreneurship. 2009

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