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Entrepreneurial marketing mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020
Persistent link: https://www.econbiz.de/10012198583
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Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle; Simmonds, Hamish - In: Journal of macromarketing 39 (2019) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
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Special issue: entrepreneurship and macromarketing
Morrish, Sussie C. (ed.); Eggers, Fabian (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012159095
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Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.; Jones, Rosalind - In: Journal of business research : JBR 113 (2020), pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Marketing and entrepreneurial success in emerging markets : the nexus
Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10012153298