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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
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Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George; De Chernatony, Leslie - In: International journal of market research : JMRS ; the … 52 (2010) 1, pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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Determinants of healthy eating : a cross-national study on motives and barriers
Michaelidou, Nina; Christodoulides, George; Torova, Katerina - In: International journal of consumer studies 36 (2012) 1, pp. 17-22
Persistent link: https://www.econbiz.de/10009491781
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Special issue: Business to business branding
Christodoulides, George (contributor) - 2011
Persistent link: https://www.econbiz.de/10009491983
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Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: Industrial marketing management : the international … 51 (2015), pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809