Purpose – Every company knows that it costs far less to hold on to a customer than to acquire a new one. That is why customer retention has become the Holy Grail in industries from airlines to wireless. Yet defecting customers are far less of a problem than customers who change their buying...

Purpose – This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers. Design/methodology/approach – Data collection was divided into two phases. The first, (based on...

Purpose – The aim of this study is to identify what values and lifestyles best explain environmentally friendly behaviours. Design/methodology/approach – This paper adapts the Values and Lifestyle scale and the Environmental and Attitude and Knowledge scale to the Spanish context in order to...

Purpose – The purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer evaluations of bi‐national products (products designed in one country and manufactured in another). In...

Purpose – The main purpose of this study is to explore the influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decision. Design/methodology/approach – Taiwan, China and the USA were the three countries selected for research into the...

Purpose – Following the upheavals of the revolutionary era , the People's Republic of China's consumer culture is somewhat over 20 years old. This research aims at discovering and thus better understanding what Chinese consumers value most among their possessions. In turn, this finding should...

Purpose – This research seeks to explore current attitudes, motivations and behaviours in relation to student credit and debt consumption in the UK and Ireland. Design/methodology/approach – Key qualitative consumer research based on 20 interviews with Irish and UK higher education students...