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Machine learning and AI in marketing : connecting computing power to human insights

Ma, Liye; Sun, Baohong - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 481-504

Persistent link: https://www.econbiz.de/10012494690

How does competition affect exploration vs. exploitation? : a tale of two recommendation algorithms

Cao, H. Henry; Ma, Liye; Ning, Z. Eddie; Sun, Baohong - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1029-1051

Persistent link: https://www.econbiz.de/10014513887

Ushering buyers into electronic channels : an empirical analysis

Langer, Nishtha; Forman, Christopher; Kekre, Sunder; … - In: Information systems research : ISR 23 (2012) 4, pp. 1212-1231

Persistent link: https://www.econbiz.de/10009718050

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Cao, Huining Henry; Ma, Liye; Ning, Z. Eddie; Sun, Baohong - 2021

Through repeated interactions, firms today refine their understanding of individual users' preferences adaptively for personalization. In this paper, we use a continuous-time multi-agent bandit model to analyze firms that supply content to consumers, a representative setting for strategic...

Persistent link: https://www.econbiz.de/10013250289

Platforms: a multiplicity of research opportunities

Sriram, S.; Bravo, Mercedes Esteban; Ma, Liye; Shriver, … - 2014 - This version: May 2014

Persistent link: https://www.econbiz.de/10011285517

Platforms : a multiplicity of research opportunities

Sriram, S.; Manchanda, Puneet; Bravo, Mercedes Esteban; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 141-152

Persistent link: https://www.econbiz.de/10011339367

An empirical analysis of the impact of pre-release movie piracy on box office revenue

Ma, Liye; Montgomery, Alan; Singh, Param Vir; Smith, … - In: Information systems research : ISR 25 (2014) 3, pp. 590-603

Persistent link: https://www.econbiz.de/10010469106

Consumer click behavior at a search engine : the role of keyword popularity

Jerath, Kinshuk; Ma, Liye; Park, Young-hoon - In: Journal of marketing research : JMR 51 (2014) 4, pp. 480-486

Persistent link: https://www.econbiz.de/10010399704

Latent homophily or social influence? : an empirical analysis of purchase within a social network

Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473

Persistent link: https://www.econbiz.de/10010490843

Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting

Trusov, Michael; Ma, Liye; Jamal, Zainab - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 405-426

Persistent link: https://www.econbiz.de/10011498934

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