Narrow search
Showing 81 - 90 of 129,553
Cover Image
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Cover Image
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan; Wen, Lingling; Feng, Xiangnan; Li, Ran; Lin, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Cover Image
Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Cover Image
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Cover Image
The voice of the customer : managing customer care in Twitter
Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 340-360
Persistent link: https://www.econbiz.de/10012294998
Cover Image
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu; Harvey, John; Resnick, Sheilagh - In: Journal of customer behaviour 18 (2019) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Cover Image
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Cover Image
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Cover Image
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Cover Image
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan; Alexander, Matthew - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 361-383
Persistent link: https://www.econbiz.de/10012249034