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Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19

Eti, Ismat Ara; Horaira, Mohammad Abu; Bari, Mohammad … - 2021

Persistent link: https://www.econbiz.de/10012593460

Customer engagement and social media : revisiting the past to inform the future

Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342

Persistent link: https://www.econbiz.de/10013325487

Consumer psychology in a social media world

Dimofte, Claudiu V. (contributor); … - 2016

pt. 1. Consumer engagement with social media -- pt. 2. Branding and advertising issues in social media -- pt. 3. Measurement and interpretation issues in social media -- pt. 4. Public policy issues in social and digital media.

Persistent link: https://www.econbiz.de/10013181876

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption

Zhou, Shuang; Baek, Eunsoo; Jang, Juyeun - In: Sustainable Luxury : An International Perspective, (pp. 217-292). 2022

Persistent link: https://www.econbiz.de/10013362686

Does familiarity matter? : examining model familiarity in Instagram advertisements

Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121

Persistent link: https://www.econbiz.de/10013547775

Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China

Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10013330609

To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers

Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326

Persistent link: https://www.econbiz.de/10011619288

Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education

Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209

Persistent link: https://www.econbiz.de/10011944570

Utilising social media to improve relationship quality : the case of the university library

Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410

Persistent link: https://www.econbiz.de/10011989802

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