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Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na; Ma, Shuang; Wang, Yonggui - In: Industrial marketing management : the international … 97 (2021), pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui; Zhang, Lu - In: Journal of business research : JBR 134 (2021), pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
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Does parenting matter in subsidiary innovation in emerging economies? : exploring the role of parent superior competitiveness in affecting subsidiary contextual ambidexterity
Wang, Na; Wang, Yonggui - In: International business review : the official journal of … 30 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012484605
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Data privacy in retail
Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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Marketing research in China during the 40-year reform and opening up
Hu, Yu; Wang, Yonggui - In: Frontiers of business research in China : selected … 14 (2020) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012262375
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Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui; Hong, Aoran; Li, Xia; Gao, Jia - In: Journal of business research : JBR 116 (2020), pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Jin, Jason Lu; Zhou, Kevin Zheng; Wang, Yonggui - In: Journal of international marketing 24 (2016) 4, pp. 20-38
Persistent link: https://www.econbiz.de/10011626812
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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The role of regulatory fit in virtual brand communities
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10011669616