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Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530740
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Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530742
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Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530743
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Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530746
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Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003538073
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Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.; Peterson, Mark A.; Uslay, Can - 2007
Persistent link: https://www.econbiz.de/10003538084
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Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.; Peterson, Mark A.; Kleiser, Susan Bardi - 2007
Persistent link: https://www.econbiz.de/10003538167
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Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.; Malhotra, Naresh K. - 2009
Persistent link: https://www.econbiz.de/10003876326
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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F.; Wills, Peter - 2012 - 4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771