-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students …. Contents Basic Principles of Branding and Brand Management Classification of Customer Integration Analysis of Benefit and … Success Factors Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand …

elements of a brand loyalty program. This information was used to produce a comprehensive summary of the best practices of … brand. Programs offering benefits with minimal value and average value can motivate light and heavy users, respectively, to …