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Can rounding up price discounts reduce sales?
Jha, Subhash; Biswas, Abhijit; Guha, Abhijit; Gauri, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat - In: Journal of revenue and pricing management 16 (2017) 3, pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008