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Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

Persistent link: https://www.econbiz.de/10012621959

Consumer-brand relationship development in the automotive market : an integrative model

Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340

Persistent link: https://www.econbiz.de/10012106842

The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation

Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155

Persistent link: https://www.econbiz.de/10010239303

Linking brand commitment and brand citizenship behaviors of of airline employees : "the role of trust"

Erkmen, Ezgi; Hancer, Murat - In: Journal of air transport management 42 (2015), pp. 47-54

Persistent link: https://www.econbiz.de/10010481786

Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products

Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562

Persistent link: https://www.econbiz.de/10012622606

Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia

Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176

Persistent link: https://www.econbiz.de/10012385182

Consumer-brand relationships in sports products and repurchase intention : an application of the investment model

Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256

Persistent link: https://www.econbiz.de/10011607882

Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality

Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490

Persistent link: https://www.econbiz.de/10011980380