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Social eWOM : does it affect the brand attitude and purchase intention of brands?
Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
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Hotel attribute performance, eWOM motivations, and media choice
Yen, Chih-Lun Alan; Tang, Chun-Hung - In: International journal of hospitality management 46 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
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A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid; Karimi, Jahangir; Salehan, Mohammad - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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How differences in eWOM platforms impact consumers' perceptions and decision-making
Yan, Qiang; Wu, Shuang; Zhou, Yiqun; Zhang, Lin - In: Journal of organizational computing and electronic commerce 28 (2018) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10011966649
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Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh; Sahu, Rajendra; Dash, Manoj Kumar - In: International journal of business information systems : … 28 (2018) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018