Similar Search Results

Introduction to the special issue on marketing communications and sustainability

Sahadev, Sunil; Muralidharan, Sidharth; Singh, Pallavi - In: Journal of marketing communications 28 (2022) 3, pp. 227-231

Persistent link: https://www.econbiz.de/10013371011

Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry

Jahnert, Jonas Raphael - 2023

Persistent link: https://www.econbiz.de/10014286128

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

Aspects influencing purchasing decision, based on fashion purchasing attitudes

Spychalska-Wojtkiewicz, Monika; Klein, Monika; … - In: European research studies 25 (2022) 3, pp. 256-272

Persistent link: https://www.econbiz.de/10013532341

Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014228909

Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers

Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240

Persistent link: https://www.econbiz.de/10015057585

Communication as a part of identity of sustainable subjects in fashion

Kusá, Alena; Urmínová, Marianna - In: Journal of risk and financial management : JRFM 13 (2020) 12/305, pp. 1-16

Sustainability and corporate social responsibility have today become key assets of many successful businesses and corporations. Despite constantly growing environmental awareness, we are still facing the issue of overconsumption in both the textile and fashion industries. This is mainly due to...

Persistent link: https://www.econbiz.de/10012392464

Öko als Luxus-Trend : rosige Zeiten für die Vermarktung "grüner" Produkte?

Bilharz, Michael; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 6-10

Persistent link: https://www.econbiz.de/10003742498

Emotions as determinants of electric car usage intention

Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237

Persistent link: https://www.econbiz.de/10009545993

Construction of silence on issues of sustainability through branding in the fashion market

Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246

Persistent link: https://www.econbiz.de/10010511363