rebranding; (iii) switch brand families or umbrellas; (iv) are located in urban areas; and (v) are suites hotels. We assess the … effect into two components. The first is attributable to the brand identities (e.g., Holiday Inn) before and after rebranding … of rebranding is associated with hotels that (i) move upscale or downscale; (ii) are upscale or luxury hotels prior to …

. However, there is little specific work on brand names in this sector. It is necessary to delve deeper into the predominant … naming criteria in the names of hotels and other types of tourist accommodations. We have analyzed the hotel company name in … chosen naming criteria, there is mainly a difference between the criteria chosen to name hotels and those chosen to name …