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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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Consumer attitudes towards social network advertising : predictors and outcomes
Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
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Scepticism of food labelling versus food advertising : a replication and extension
Ringold, Debra Jones - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert; Sarna, Nikodem - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion; Gilliland, Michaella Walton; Barbour, … - In: International journal of advertising : the review of … 41 (2022) 2, pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
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Enduring consumer beliefs about advertising and mass media : implications for publicity and its impact
Ringold, Debra Jones - In: International journal of advertising : the review of … 41 (2022) 3, pp. 563-587
Persistent link: https://www.econbiz.de/10013209370