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Marketing management
57
Marketingmanagement
55
Consumer behaviour
45
Konsumentenverhalten
42
Brand management
39
Markenführung
37
Marketing
35
Advertising
32
Werbung
24
Brand image
21
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21
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20
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18
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English
303
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Kitchen, Philip J.
213
Schultz, Don E.
167
Kerr, Gayle
40
Kitchen, Philip
26
Schultz, Don
18
Eagle, Lynne
13
Foroudi, Pantea
11
Block, Martin P.
10
Truong, Yann
10
Eagle, Lynne C.
9
McColl, Rod
9
Kelly, Louise
8
Peltier, James
7
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kim, Ilchul
6
Lindgreen, Adam
6
Melewar, T. C.
6
Tourky, Marwa
6
Block, Martin
5
Cuomo, Maria Teresa
5
Drennan, Judy
5
Gupta, Suraksha
5
Jain, Varsha
5
Kanso, Ali
5
Kitchen, Philip James
5
Papasolomou, Ioanna
5
Schultz, Heidi F.
5
Siano, Alfonso
5
Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
Jin, Hyun Seung
4
Kimmel, Allan J.
4
Li, Tao
4
Lings, Ian
4
Malthouse, Edward C.
4
Melewar, T.C.
4
Patti, Charles
4
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Palgrave Macmillan <Firma>
1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of marketing communications
41
European Journal of Marketing
21
Journal of advertising research
17
European journal of marketing : EJM
15
Marketing Intelligence & Planning
15
Journal of business research : JBR
13
Marketing intelligence & planning
13
International journal of advertising : the quarterly review of marketing communications
12
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of strategic marketing
6
Qualitative Market Research: An International Journal
6
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of advertising : the review of marketing communications
4
Journal of Advertising Research
4
Journal of Business Strategy
4
Qualitative market research : an international journal
4
The future of marketing : critical 21st century perspectives
4
EuroMed Journal of Business
3
Journal of Business Research
3
Journal of Consumer Marketing
3
Journal of Product & Brand Management
3
Journal of business strategy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of consumer marketing
3
The journal of product & brand management
3
A reader in marketing communications
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Integrated brand marketing and measuring returns
2
International Journal of Bank Marketing
2
International Marketing Review
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
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ECONIS (ZBW)
190
OLC EcoSci
145
Other ZBW resources
82
USB Cologne (EcoSocSci)
22
RePEc
11
BASE
3
EconStor
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11
Market brand equity : lost in terminology and techniques?
Schultz, Don E.
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
Saved in:
12
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
13
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
Saved in:
14
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10009759368
Saved in:
15
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
Saved in:
16
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
17
Essentials of advertising strategy
Schultz, Don E.
;
Tannenbaum, Stanley I.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000769842
Saved in:
18
Building customer-brand relationships
Schultz, Don E.
;
Barnes, Beth E.
;
Schultz, Heidi F.
; …
-
2009
Persistent link: https://www.econbiz.de/10003728723
Saved in:
19
Measuring brand value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
Persistent link: https://www.econbiz.de/10003285411
Saved in:
20
The evolution of IMC : IMC in a customer-driven marketplace
Schultz, Don E.
;
Patti, Charles H.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003881166
Saved in:
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