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Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads

Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1242-1266

Persistent link: https://www.econbiz.de/10014450194

The perceived image of nudity in digital advertisements

Daou, Lindos; Maksoud, Lea - In: Arab economic and business journal 15 (2023) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10014250329

Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach

Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897

Persistent link: https://www.econbiz.de/10014251956

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying …

Persistent link: https://www.econbiz.de/10014109049

Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness

Chatterjee, Patrali - 2011

need-for-cognition variable (high; low).Findings – Study 1 indicates that unexpected next-purchase coupons lead to higher …

Persistent link: https://www.econbiz.de/10013124007

Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research

Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75

Persistent link: https://www.econbiz.de/10013168394

Mind the attention gap : how does digital advertising impact choice under low attention?

Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark - In: European journal of marketing 56 (2022) 2, pp. 442-466

Persistent link: https://www.econbiz.de/10013173436

Visuals misleading consumers? : testing the visual superiority effect in advertising

Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92

Persistent link: https://www.econbiz.de/10013165314

Effects of acoustic stimuli complementing out-of-home advertising

Wagner, Udo; Ruhm, Roland - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10013443631

Attention, recall, and purchase : Experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, Andre - 2021

We conduct an experiment in which subjects read online news articles and are shown ads for brands next to these articles. Using eye-tracking technology, we measure the attention that each individual pays to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013230318