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Der Handel mit Arzneimitteln
Newzella, Andreas - 2003
Persistent link: https://www.econbiz.de/10001740968
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei; Phelps, Joseph E. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306