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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
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Attitudes and preferences for sex-appealing products by Vietnamese women in their ovulation cycle
Pham, Ngoc; Vasquez, Arturo; Felix, Reto - In: Theoretical economics letters 7 (2017) 7, pp. 1986-2007
Persistent link: https://www.econbiz.de/10011785658
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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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From solidity to liquidity : macro-level consumption patterns in the sharing economy
Saravade, Swapnil; Felix, Reto; Firat, A. Fuat - In: Journal of macromarketing 41 (2021) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10012521292
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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Female advertising models and their body mass index (BMI) : how does BMI similarity affect perceived product quality?
Vazquez, Erik Ernesto; Felix, Reto; Siliceo, Lorena - In: Journal of consumer behaviour 23 (2024) 3, pp. 1251-1269
Persistent link: https://www.econbiz.de/10014575774