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Consumer behaviour
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Felix, Reto
54
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ECONIS (ZBW)
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21
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
22
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
23
Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
Saved in:
24
Attitudes and preferences for sex-appealing products by Vietnamese women in their ovulation cycle
Pham, Ngoc
;
Vasquez, Arturo
;
Felix, Reto
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1986-2007
Persistent link: https://www.econbiz.de/10011785658
Saved in:
25
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
26
From solidity to liquidity : macro-level consumption patterns in the sharing economy
Saravade, Swapnil
;
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10012521292
Saved in:
27
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
28
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
29
Beziehungen und Synergien von Managementsystemen am Beispiel der Integration von Qualitäts- und Umweltmanagementsystemen
Felix, Reto
-
1999
Persistent link: https://www.econbiz.de/10004228456
Saved in:
30
Female advertising models and their body mass index (BMI) : how does BMI similarity affect perceived product quality?
Vazquez, Erik Ernesto
;
Felix, Reto
;
Siliceo, Lorena
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1251-1269
Persistent link: https://www.econbiz.de/10014575774
Saved in:
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