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Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2016 - Paperback edition

Persistent link: https://www.econbiz.de/10011418974

Towards the formation of consensus in the domain of co-branding : current findings and future priorities

Besharat, Ali; Langan, Ryan - In: The journal of brand management : an international journal 21 (2014) 2, pp. 112-132

Persistent link: https://www.econbiz.de/10010252620

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014

Persistent link: https://www.econbiz.de/10010434696

The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption

Langan, Ryan; Cowley, Scott; Nguyen, Carlin - In: Journal of marketing education : JME 41 (2019) 1, pp. 32-46

Persistent link: https://www.econbiz.de/10012008108

Time versus money : the role of perceived effort in consumers' evaluation of corporate giving

Langan, Ryan; Kumar, Anand - In: Journal of business research : JBR 99 (2019), pp. 295-305

Persistent link: https://www.econbiz.de/10012023638

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues

Langan, Ryan; Besharat, Ali; Varki, Sajeev - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 414-429

Persistent link: https://www.econbiz.de/10011734880