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Antecedents of franchise strategy and performance

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Global-innovation strategy modeling of biotechnology industry

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The study of service innovation for digiservice on loyalty

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Foreign tourists' intentions in visiting leisure farms

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An empirical study of marketing environment strategy and performance in the property market

Wu, Chih-Wen - 2003

By adapting industrial organisation, resource based theories and PIMS database research, the study proposes the organisation-environment-strategy-performance (OESP) framework and a model of property marketing in the Taiwan property market. The thesis proposed and tested an integrative model of...

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The impact of online customer satisfaction on the Yahoo auction in Taiwan

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Global entrepreneurship and innovation in management : comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings

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Destination loyalty modeling of the global tourism

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