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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.; Yang, Zhiyong; Saini, Ritesh; Itani, … - In: Organizational behavior and human decision processes : … 160 (2020), pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
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Consumer power and choice deferral : the role of anticipated regret
Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011816968
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Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li; Jin, Manhui; Yang, Zhiyong - In: Journal of business research : JBR 107 (2020), pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; … - In: Journal of marketing 83 (2019) 3, pp. 145-162
Persistent link: https://www.econbiz.de/10012176057
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When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong; Freling, Traci; Sun, Sijie; … - In: Journal of business research : JBR 150 (2022), pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
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Misperception of multiple risks in medical decision-making
Mourali, Mehdi; Yang, Zhiyong - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10014314341