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A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.; Mayes, Christopher; Eagle, Lynne C.; … - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
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Social marketing : its ethical dimensions
Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008
Persistent link: https://www.econbiz.de/10003718250
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Ethical challenges of social marketing
Brenkert, George C. - 2008
Persistent link: https://www.econbiz.de/10003718256
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Alliances and ethics in social marketing
Andreasen, Alan R.; Drumwright, Minette E. - 2008
Persistent link: https://www.econbiz.de/10003718266
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen; Kappel, Klemens - In: The SAGE handbook of social marketing, (pp. 284-297). 2011
Persistent link: https://www.econbiz.de/10009380556
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The ethics of nudging
Sunstein, Cass R. - In: Yale journal on regulation 32 (2015) 2, pp. 413-450
Persistent link: https://www.econbiz.de/10011392562
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Ethical and social marketing in Asia : incorporating fairness management
Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015
practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept …
Persistent link: https://www.econbiz.de/10011434074
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The ethics of nudging
Sunstein, Cass R. - 2015
Persistent link: https://www.econbiz.de/10010488214
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Special issue: Controversial advertising
Erdogan, B. Zafer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003761780
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The influence of advertising context on perceptions of offense
Christy, Timothy P.; Haley, Eric - In: Journal of marketing communications 14 (2008) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10003761782