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Identifikation und Analyse von Zielgruppen
Freter, Hermann - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 397-411). 2009
Persistent link: https://www.econbiz.de/10003766076
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Segmentation and the marketing mix
Easey, Mike; Sorensen, Christine - In: Fashion marketing, (pp. 131-144). 2009
Persistent link: https://www.econbiz.de/10003766589
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Was Produkte unverwechselbar macht
Homburg, Christian; Staritz, Matthias; Bingemer, Stephan - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
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Die Gewinnung junger Zielgruppen für öffentliche Kultureinrichtungen mittels Marktsegmentierung : eine empirische Untersuchung am Beispiel eines Philharmonieorchesters
Drengner, Jan; Sachse, Manuela; Zanger, Cornelia - In: Tourismus-Journal : Zeitschrift für … 8 (2004) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003278877
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Marketing elements for launching a new functional food product : a case of Indonesian market
Puspa, Jofi; Kühl, Rainer W. - In: International marketing and trade of quality food products, (pp. 167-184). 2009
Persistent link: https://www.econbiz.de/10003835814
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Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R. - 2009
Persistent link: https://www.econbiz.de/10003836092
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Ethno-Marketing : Erfolg durch Vielfalt?
Schuchert-Güler, Pakize - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 31-36
Persistent link: https://www.econbiz.de/10003854853