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Showing
1
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10
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date (oldest first)
1
A new era of consumer marketing? : an application of co-creational marketing in the
music
industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
2
Co-creation of background
music
: a key to innovating coffee shop management
Jeon, Seongun
;
Park, Chulwon
;
Yi, Youjae
- In:
International journal of hospitality management
58
(
2016
),
pp. 56-65
Persistent link: https://www.econbiz.de/10011581385
Saved in:
3
Customer satisfaction and expenditure behaviour in musical festivals : the optimus primavera sound case study
Borges, Ana Pinto
;
Rodrigues, Paula
;
Matias, Álvaro
- In:
Tourism economics : the business and finance of tourism …
22
(
2016
)
4
,
pp. 825-836
Persistent link: https://www.econbiz.de/10011645865
Saved in:
4
Segmentation of the spectators attending a festival based on musical preferences
Pérez-Cálvez, Jesús Claudio
;
Lopez-Guzman, Tomas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 346-360
Persistent link: https://www.econbiz.de/10011804439
Saved in:
5
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
6
Experience, satisfaction and loyalty in the context of online
music
festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
7
The influence of
music
on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Williams, Antonio S.
;
Park, Byungik
;
Pedersen, Zack P.
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 310-326
Persistent link: https://www.econbiz.de/10014311074
Saved in:
8
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
9
Event experience, satisfaction and behavioural intentions among
music
festival attendees
Trang Minh Tran-Pham
;
Giao Ngoc Tran
;
Vy Hong Mai
;
Han …
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 212-235
Persistent link: https://www.econbiz.de/10015057225
Saved in:
10
The role of customer engagement in the interrelationship process : moderating effect of customer experience
Ngo Hai Quynh
;
Ngo Pham Ngoc Nha
;
Nguyen Thanh Hoai
; …
- In:
International journal of business innovation and …
23
(
2020
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012271007
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