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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren; Ceylan, Melis - In: International journal of market research 65 (2023) 4, pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484