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Place brands : wie Orte zu starken Marken werden

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There's a time and place : navigating omni-temporality in the place branding process

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Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

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How the creative class co-creates a city's brand identity : a qualitative study

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Practitioners' perspectives on branded entertainment in the United States

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Why B-to-B CEOs should be more social on social media

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Attractiveness analysis of European tourist cities

Valls, Josep F.; Sureda, Joan; Valls-Tuñon, Gerard - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 178-194

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Destination branding and constructing symbolic capital in the reproduction of heritage space: the case of UNESCO designated hanseatic old town

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Effects of geographical university names on users' perceptions

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Role of tradtional food in tourist destination image building : example of the city of Mostar

Pestek, Almir; Nikolic, Aleksandra - In: UTMS journal of economics / University of Tourism and … 2 (2011) 1, pp. 89-100

tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the … attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the … context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into …

Persistent link: https://www.econbiz.de/10009260934