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City branding research and pra...
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Brand management
17,664
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7,556
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7,213
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7,121
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5,315
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2,490
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2,446
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770
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765
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Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
91
Melewar, T. C.
74
Meffert, Heribert
65
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
56
Ahlert, Dieter
48
Balmer, John M. T.
47
De Chernatony, Leslie
44
Tomczak, Torsten
43
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Foroudi, Pantea
35
Glaeser, Edward L.
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
29
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Swoboda, Bernhard
27
Schroeder, Jonathan E.
26
Svarer, Michael
26
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
70
eSocialSciences
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Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
18
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Haufe-Lexware GmbH & Co. KG
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OECD
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Information Resources Management Association
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IGI Global
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Books on Demand GmbH <Norderstedt>
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Bundesinstitut für Bau-, Stadt- und Raumforschung
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8
Edward Elgar Publishing
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Springer Gabler <Firma>
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Springer International Publishing
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Deutsches Institut für Urbanistik
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NetLibrary, Inc
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UN-Habitat
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Campus Verlag
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Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
5
Verlag Franz Vahlen
5
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5
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5
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4
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4
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4
European Environment Agency
4
Institut für Geowissenschaften <Bayreuth> / Abteilung für Angewandte Stadtgeographie
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Journal of business research : JBR
607
The journal of brand management : an international journal
564
The journal of product & brand management
386
SpringerLink / Bücher
330
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of Product & Brand Management
116
Psychology & marketing
113
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
107
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of marketing management : MM
102
Strategic Direction
99
Springer eBook Collection
96
The IUP journal of brand management : IJBRM
93
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
70
NBER working paper series
69
International journal of advertising : the review of marketing communications
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
67
Tourism management : research, policies, practice
67
International marketing review
65
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Cogent business & management
60
Journal of travel and tourism marketing
60
Qualitative market research : an international journal
60
Working paper / National Bureau of Economic Research, Inc.
60
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ECONIS (ZBW)
21,332
USB Cologne (EcoSocSci)
821
Other ZBW resources
497
RePEc
303
EconStor
61
BASE
24
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3
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2
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411
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
412
Unterwegs in Sachen Marke : Aufsätze & Vorträge zur Markenführung
Brandmeyer, Klaus
-
1990
Persistent link: https://www.econbiz.de/10000336133
Saved in:
413
Markenpolitik des Bankbetriebs : Grundlagen und empirische Studien
Weber, Markus
-
1992
Persistent link: https://www.econbiz.de/10000336452
Saved in:
414
Degeneration of trade marks : a comparative study of the effects of use on trade mark distinctiveness
Holmqvist, Lars
-
1971
Persistent link: https://www.econbiz.de/10000309066
Saved in:
415
Inshore fishes of California
Baxter, John L.
-
1960
Persistent link: https://www.econbiz.de/10000312976
Saved in:
416
Handelsmarken im Wettbewerb : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000321880
Saved in:
417
Marken-Power : warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Jary, Michael
;
Schneider, Dirk
;
Wileman, Andrew
-
1999
Persistent link: https://www.econbiz.de/10000680954
Saved in:
418
Warp-speed branding : the impact of technology on marketing
Winkler, Agnieszka
-
1999
Persistent link: https://www.econbiz.de/10000683214
Saved in:
419
Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas Peter
-
1999
Persistent link: https://www.econbiz.de/10000683483
Saved in:
420
The journal of product & brand management
1993-: Bradford : Emerald
;
anfangs: Bradford : MCB …
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10000538166
Saved in:
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