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Putting city branding into practice
Braun, Erik - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 257-267
Persistent link: https://www.econbiz.de/10009428112
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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
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Stadtslogans zur Umsetzung der Markenidentität von Städten : eine theoretisch-konzeptionelle und empirische Untersuchung
Radtke, Bernd - 2013
Persistent link: https://www.econbiz.de/10009789095
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What about the "place" in place marketing?
Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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The possibility of a social imaginary : public housing as a tool for city branding
Klein, Michael; Rumpfhuber, Andreas - In: Branded spaces : experience enactments and entanglements, (pp. 75-85). 2013
Persistent link: https://www.econbiz.de/10010127900
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E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana; Bocci, Elena; Picone, … - In: Branding and sustainable competitive advantage : …, (pp. 207-247). 2012
Persistent link: https://www.econbiz.de/10009707099
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Marketing theory 13 (2012) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
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Much more than sports : sports events as stimuli for city re-branding
Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10009741408
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City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.; Madichie, Lynda - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10009783157