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Investigating the online customer experience : a B2B perspective

McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672

Persistent link: https://www.econbiz.de/10011774644

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

Utilizing social media in a supply chain B2B setting : a knowledge perspective

Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208

Persistent link: https://www.econbiz.de/10013347428

B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange

Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240

Persistent link: https://www.econbiz.de/10013326941

The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption

Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302

Persistent link: https://www.econbiz.de/10013539116

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039

Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers

Hossain, Mehdi Tanzeeb; Gilbert, Jonathan Ross - In: Industrial marketing management : the international … 98 (2021), pp. 222-240

Persistent link: https://www.econbiz.de/10013206350

Understanding value creation through digital and in-person communication in solution selling process

Julkunen, Saara; Koponen, Jonna; Nickell, David - In: Nordic journal of business : NJB 71 (2022) 1, pp. 5-25

Persistent link: https://www.econbiz.de/10013327278

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

various digital fields, presenting research in the area of computer mediated communication and how it currently affects …

Persistent link: https://www.econbiz.de/10011727629

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is … different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by …

Persistent link: https://www.econbiz.de/10014582263