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Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.; Petty, Richard E.; Priester, Joseph R. - In: The Sage handbook of advertising, (pp. 73-88). 2007
Persistent link: https://www.econbiz.de/10003570219
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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo; Rucker, Derek D.; Petty, Richard E. - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
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How certainty transforms persuasion
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard business review : HBR 93 (2015) 9, pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
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Confidence and construal framing : when confidence increases versus decreases information processing
Wan, Echo Wen; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 977-992
Persistent link: https://www.econbiz.de/10009711952
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From rumors to facts, and facts to rumors : the role of certainty decay in consumer communications
Dubois, David; Rucker, Derek D.; Tormala, Zakary L. - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1020-1032
Persistent link: https://www.econbiz.de/10009409053
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Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.; Tormala, Zakary L.; Petty, Richard E.; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
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Power and action orientation : power as a catalyst for consumer switching behavior
Jiang, Yuwei; Zhan, Lingjing; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 183-196
Persistent link: https://www.econbiz.de/10010380993
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Schlagkräftige Argumente
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 4, pp. 80-89
Persistent link: https://www.econbiz.de/10011535409
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954