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Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: The IUP journal of bank management : IJBM 17 (2018) 4, pp. 7-35

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Mann, Bikram Jit Singh; Sahni, Supreet Kaur - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 179-202

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Mann, Bikram Jit Singh; Kaur, Harmeet - In: Vision : the journal of business perspective 24 (2020) 1, pp. 60-69

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Mann, Bikram Jit Singh; Babbar, Sonia - In: The IUP journal of management research : IJMR 16 (2017) 3, pp. 46-57

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Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249

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Mann, Bikram Jit Singh; Ghuman, Mandeep Kaur - In: The journal of brand management : an international journal 21 (2014) 1, pp. 43-62

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Mann, Bikram Jit Singh; Kohli, Reena - In: The journal of product & brand management 21 (2012) 4, pp. 265-274

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