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Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina; Baxter, Stacey - In: International journal of nonprofit & voluntary sector … 19 (2014) 3, pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana; Crouch, Roberta; Ilicic, Jasmina - In: Making a difference through marketing : a quest for …, (pp. 99-115). 2016
Persistent link: https://www.econbiz.de/10011531372
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Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 56 (2022) 2, pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
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A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia; Brennan, Stacey; Ilicic, Jasmina - In: The journal of brand management : an international journal 28 (2021) 2, pp. 221-239
Persistent link: https://www.econbiz.de/10012487261
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White eyes are the window to the pure soul : metaphorical association and overgeneralization effects for spokespeople with limbal rings
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 840-855
Persistent link: https://www.econbiz.de/10011634085
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Examining the effectiveness of fear appeals in prompting help-seeking : the case of at-risk gamblers
De Vos, Svetlana; Crouch, Roberta; Quester, Pascale; … - In: Psychology & marketing 34 (2017) 6, pp. 648-660
Persistent link: https://www.econbiz.de/10011702046
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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10012060040