Narrow search
Showing 1 - 10 of 107
Cover Image
The marketing pathfinder : key concepts and cases for marketing strategy and decision making
Stewart, David; Saren, Michael A. - 2014
"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in...
Persistent link: https://www.econbiz.de/10010408071
Cover Image
Bridging the gap : the marketing problems facing technology based industrial firms operating in science parks
Saren, Michael - In: Science parks and innovation centres : their economic …, (pp. 261-267). 1985
Persistent link: https://www.econbiz.de/10001258689
Cover Image
The obscure subject of consumer identity
Saren, Michael - In: Exploring identity : concepts and methods, (pp. 11-25). 2007
Persistent link: https://www.econbiz.de/10003712220
Cover Image
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Saren, Michael - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 843-848
Persistent link: https://www.econbiz.de/10003886261
Cover Image
Marketing theory
Saren, Michael - In: Marketing theory : a student text, (pp. 26-50). 2010
Persistent link: https://www.econbiz.de/10003950808
Cover Image
To have is to be? : a critique of self-creation through consumption
Saren, Michael - In: The marketing review 7 (2007) 4, pp. 343-354
Persistent link: https://www.econbiz.de/10003621503
Cover Image
Provocation: Business schools and economic crisis : we are all critical now ; but critique of what, for whom?
Saren, Michael - In: International journal of management concepts and … 4 (2010) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10003944462
Cover Image
Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Cover Image
Critical marketing : theoretical underpinnings
Saren, Michael - In: The SAGE handbook of social marketing, (pp. 95-106). 2011
Persistent link: https://www.econbiz.de/10009380704
Cover Image
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary
Saren, Michael - In: Expanding disciplinary space : on the potential of …, (pp. 203-208). 2013
Persistent link: https://www.econbiz.de/10010199640