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Spillover impact of non-gaming amenities on gaming volumes
Min, Ji Hye; Lee, Harold; Blum, Shane C. - In: The Cornell hospitality quarterly 60 (2019) 3, pp. 262-269
Persistent link: https://www.econbiz.de/10012107935
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Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Yang, Kiseol; Min, Ji Hye; Garza-Baker, Krishna - In: Journal of vacation marketing 25 (2019) 4, pp. 405-417
Persistent link: https://www.econbiz.de/10012166080
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Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: International journal of hospitality management 31 (2012) 2, pp. 319-328
Persistent link: https://www.econbiz.de/10009503322
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of hospitality management 46 (2015), pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Segmenting customers by participation : an innovative path to service excellence
Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of contemporary hospitality management 29 (2017) 5, pp. 1468-1485
Persistent link: https://www.econbiz.de/10011732155
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009880465