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Digitale Kommunikation
Pattloch, Annette (contributor); Rumler, Andrea (contributor) - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009548382
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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Kommunikationsrevolution Social Media
Ehlers, Michael - 2013
Persistent link: https://www.econbiz.de/10009781424
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Social media: a new frontier for retailers?
Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
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Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 203-215). 2008
Persistent link: https://www.econbiz.de/10003709980
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José; Scribner, Lisa L.; Ruiz Mafe, Carla - In: Engaging consumers through branded entertainment and …, (pp. 221-241). 2015
Persistent link: https://www.econbiz.de/10011389620
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Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert - In: Branding and sustainable competitive advantage : …, (pp. 189-206). 2012
Persistent link: https://www.econbiz.de/10009707100
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041