Close Scheinbaum, Angeline; Lacey, Russell; Drumwright, … - In: European Journal of Marketing 53 (2019) 2, pp. 138-163
Purpose: This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent and new moderators of ESR with extant findings to provide...