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Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David; García-Cali, Ernesto - In: The journal of brand management : an international journal 28 (2021) 2, pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
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Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.; Lievens, Filip; Srivastava, Mukta - In: The journal of product & brand management 31 (2022) 8, pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf - In: Best practice der Markenführung, (pp. 3-19). 2009
Persistent link: https://www.econbiz.de/10003770937
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Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts
Henkel, Sven; Ebersbach, Lydia - In: Erfolgsfaktor emotionales Kapital : Menschen …, (pp. 103-116). 2008
Persistent link: https://www.econbiz.de/10003779407
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Internal branding
Buckley, Ed; Williams, Matt - In: Kellogg on branding : the marketing faculty of the …, (pp. 320-326). 2005
Persistent link: https://www.econbiz.de/10003285424
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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10003839174